Living Cities, Liveable Spaces: Placemaking & Identity

Valletta 2018 Fourth International Conference

22 — 24 November 2017 Valletta, Malta

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Culture in the form of cultural facilities and events, architecture and urban history plays an important role in forming and sharpening the city image, thus becomes a strategic tool for the ones who are benefiting from the positive reflections of a city brand. (1) Bıçakçı, A. B. (2012). Branding the city through culture: Istanbul, European Capital of Culture, 2010
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